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The year is 1975 in Corridonia, Italy. Sitting in a shoe atelier, Andrea Santoni is completely unaware that his shoes will take the world by storm for over five decades.
The brand today
Santoni has today developed into one of the leading players in the global market for luxury goods. Giuseppe Santoni, Andrea's son, now leads the company with a vision of a global, innovative and multifaceted brand that honors the fundamental value of authenticity. Santoni upholds the traditional craftsmanship process while incorporating superior materials and manufacturing to create unique and refined products for a discerning and sophisticated clientele.
The collection caters to different customers and occasions, with formal and casual styles for men and ambivalent, masculine and feminine styles for women. Santoni's commitment to innovation is matched by its respect for the environment, exemplified by the eco-friendly headquarters in Corridonia made from 90% recyclable materials and equipped with a solar power plant.
“I was around my father since I was a child and to be honest he has always been my hero." - Giuseppe Santoni
Craftmanship, art or masterpieces?
Santoni showcases the attributes of color in his creations. The colors are dense, rich and pictorial, with volumetric and round qualities, never flat and come in unexpected and precious shades. These unique colors are obtained through a special technique called "velatura", which gives the color the patina of time and an aged allure. The craftsmen at Santoni have refined this technique over time, which is similar to the procedures used by Renaissance artists and Venetian landscape painters. Velatura involves the application of color in successive layers until the desired shade occurs, resulting in a rich and dense color.
The process requires up to fifteen different steps, which are carefully carried out by hand and take several working hours. The final step involves hand polishing with creams and natural waxes applied with cashmere and silk cloths, giving each shoe a unique non-repeatable patina, like a fingerprint.
Explore for yourself the part of the Santoni collection we have chosen to offer our customers.